Randa Luggage is the leading manufacturer, distributor and marketer of luggage, casual bags, backpacks, and business cases for men and women. Randa sells unsurpassed fashion, lifestyle, luxury, and private branded products through retailers in all channels of distribution and may be purchased in over 5,000 stores.
The company’s prestigious licensed and proprietary brand portfolio includes Tommy Bahama, Nautica, Diane von Furstenberg, Chaps, and Columbia Sportswear.
Randa products lead their classification in style, design, materials, and function. Through extraordinary sourcing, planning, packaging and distribution, these products are found wherever, whenever and however consumers choose to shop. Randa Luggage is an affiliate of Randa Accessories.
Merchandising and Design
Each Randa brand has a dedicated merchandising and design team to ensure full alignment to that brand’s DNA. The company maintains extensive archives of patterns, materials, hardware, and finished products for all divisions.
Randa Luggage has the most advanced product design and industrial engineering team in the travelware industry, crafting brand-aligned unique components for each collection. The Randa Luggage creative and production processes are supported by Randa Accessories Design Center in Como, Italy and Randa materials sourcing offices in Chicago, and Shanghai.
Sourcing and Quality Assurance
Sourcing and Quality Assurance teams work closely with merchandising and design to ensure the rapid and accurate execution of all products.
This department also maintains a supplier base that is certified by Randa, its licensors and retailers. In order to maintain consistent quality, Randa’s QA teams are located overseas near the sources of supply. They inspect production during each step of manufacturing and once again prior to shipment.
Randa’s sales teams manage and implement merchandise programs customized for each retailer. Their primary focus is to meet each retailer’s objectives by offering an extensive assortment of trend-right merchandise targeted toward customer demand, accurate sales analysis, and ongoing optimization.
Randa Luggage’s primary distribution center is a 234,000 square foot facility located in Reno, Nevada. The company has intensively invested in advanced information systems, materials handling equipment and the training of personnel to make order fulfillment accurate and economically efficient. With this facility, Randa Luggage can distribute millions of units annually, including over 200,000 consumer direct drop shipments.
This capability allows Randa to work in direct partnership with each customer’s buying and planning departments to achieve long-term volume and profit goals.
Randa’s marketing teams manage all aspects of licensing, packaging, fixturing, consumer and trade advertising, public relations, in-store promotions, multi-channel integration, and trade shows.
Packaging & Fixturing
Packaging is developed in-house to support and enhance product impact at point of sale. In-store displays and fixtures are designed and developed internally to provide a thorough integration of product, brand image and effective presentation.
Recognizing the invaluable benefit of point-of-sale merchandising, Randa Accessories created an industry-leading retail merchandising program. Today, these services are available to vendors and retailers from MCG (Market Connect Group). MCG is a leading comprehensive retail merchandising service company offering manufacturers and retailers the support of more than 2,500 talented in-store specialists. These specialists assist with sales training, demonstrations, POS presentations, inventory, and replenishment. MCG clients receive vital in-store service reports, market research, data, and photos interactively. MCG leverages technology and the internet to deliver customized training to each field specialist and to provide clients with immediate, relevant and up-to-date information, available 24/7. For further information please visit http://www.mcgconnect.com.