September 09, 2009
Ted Baker and Randa Luggage UK, a leading provider of luggage in the United Kingdom, announced today that they have entered into an exclusive licensing agreement for the design, production, sales and marketing of Ted Baker luggage. “It was an open and shut case,” says Ricky Green, of Ted Baker. “We knew we wanted Randa to make our luggage.” Their Neckwear and Leather Accessories Division have been working with us on Men’s Ties and Belts for many years, so their luggage is exactly what our customers need to carry their Ted Baker clothes and accessories.”
David J Katz, Randa SVP & Chief Marketing Officer, states "We have had the pleasure of working with Ted Baker on Neckwear and other products in the UK for many years. Ted Baker Luggage is a welcome addition to our portfolio of lifestyle brands and represents a unique and much needed statement in travel goods."
From the beginning Ted has had a very clear, unswerving, focus on quality, attention-to-detail and quirky sense of humor. From offering a free dry cleaning service with his shirts to tins of chocolate bunny hot pot at Easter and gyrating reindeer in his stores’ windows at Christmas, the brand most definitely is ‘No Ordinary Designer Label’. Everything produced under the Ted Baker name has Ted’s personality woven into its very heart.
The collection will be sold in better department stores and specialty retailers throughout the United Kingdom commencing spring of 2011.