October 01, 2006
NEW YORK, NY; October, 2006 - Tony Margolis, President and CEO of TOMMY BAHAMA, purveyor of island lifestyles, has announced a new licensing agreement with Badanco Enterprises, Inc. for a collection of luggage, travel bags and business cases. The addition of this category will continue to enhance the TOMMY BAHAMA collection of sportswear and accessories. The agreement is effective immediately.
"There is no more brand appropriate product for the Tommy Bahama lifestyle than luggage," says Mr. Margolis. "We are very excited to add this category to our list of offerings. As with all our products the quality, attention to detail, and fresh approach to design will separate us from the sea of sameness that prevails in this industry."
Badanco will produce a full line of unique, meticulously crafted luggage, travel bags and business cases. Supple leather, canvas and ballistic nylon will be featured in a wide range of styles, all of which incorporate the signature TOMMY BAHAMA casual, sophisticated island lifestyle. Targeted to customers with a sense of relaxed style and comfort, these travel bags allow them to depart for a never-ending weekend or an escape to a tropical paradise. The collection will debut at better department and specialty stores for Spring 2007.
"Badanco is pleased to enter into this important and scalable strategic alliance with Tommy Bahama," states David J. Katz, Chief Marketing Officer, Badanco Enterprises, Inc. "The brand is in perfect alignment with the growing segment of customers who prefer a more casual and therefore less structured travel style. Tommy Bahama is an important addition to our portfolio and an integral part of our marketing strategy."